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One of the biggest problems when running your business online is finding ways to ensure your customers find your product and not that of your competitors. In other terms, learning how to increase organic website traffic in a way that will make your business stand out from your competitors.
Undoubtedly, increasing organic website traffic will catapult your business to the next level. That's because the more people get to view your business, the higher the chances of them converting to sales. But, it's not as easy as it sounds. More importantly, it's not all about improving your rank on search engines and PPC- no siree! There's a lot that goes into increasing your website's organic traffic. That said, let's get down to the nitty-gritty details, shall we?
1. Consider your readers and not search engines
I must admit, I've also been a victim of this. In most cases, as online business entrepreneurs, we always want to optimise our sites for search engines. Why? Because we all believe that it will help our business grow and increase our traffic. That's not always the case. Yes, optimising your website for search engines will do wonders for your traffic, but your site's content should help land the final deal.
What do I mean? By creating quality and educational content that speaks directly to your customers, will naturally improve your ranking. And that's where we all go wrong. Instead of focusing so much energy on search engines, you should design your marketing specifically for your audience. That means tapping into the main issues that affect your customers, figuring out keywords that your customers use, and finally ensuring your content adds value to your clients.
2. Blog as often as possible
Hands down! Blogging is perhaps one of the most underrated yet effective pieces of marketing ever to exist. Through blogs, you can naturally increase organic website traffic. That's because blogs let you go into more depth than your website would otherwise overlook. More importantly, it also showcases your proficiency in the subject and overall industry. Therefore, your customers will be more inclined to trusting your business and even eventually purchasing your product and services. However, don't get me wrong! Poorly written content will do more harm than good to your website. So, take your time to learn how to write SEO-friendly content in a way that best connects with your audience.
3. Connect with other blogs
When it comes to blogging, you can't make it alone. The blog-sphere is a pretty delicate world that requires you to connect with other websites and blogs from all over the world. Read, comment, or even link to other people's blogs and sites, especially those within your niche. The hope is that they will also read, comment, and link to your website, which will boost your site's ranking.
4. Long-tail keywords
Another effective way to improve your website's ranking and eventual traffic is by using long-tail keywords. Most, if not all, online business owners tend to avoid long-tail keywords and will only go for the competitive short ones because they are easy to incorporate into your work. But that's not always the case. These long keywords could easily reduce your ranking because of the high competition in them. But don't completely avoid them. Instead, add long-tail keywords into your content and not just the short ones.
That will help your customers find your website readily; hence they won't jump to your competitors with the first chance they get. Always remember that when trying to rank on Google, it's always about owning your sphere of influence.
5. Get your Meta-descriptions on lock
See that short snippet that always shows you what the website is all about even before clicking on it on Google? That's your meta-description. It highlights to your customers what the blog is all about and also helps to pique their interest to read more about the content.
If you get your meta-description wrong, you've already lost the battle even before it began. Why?
Your traffic will quickly move to the next page because, chances are, from your meta-description, they've already judged that you don't have the information they are looking for. Once you understand that, you can use this piece of information to your advantage. Before anything, always ensure your meta-description highlights what the content is about. More importantly, check on your URL and meta-title. It's the little elements that will hurt your ranking so pay close attention to the fundamentals that most people overlook.
6. Use internal links
Aside from linking to other people's websites and blogs, you also need to link to your own website. That will help your customers get lost in your world, and eventually, you can convert them into sales. But if you only showcase one piece of your website, you risk losing their attention. So, if you want to increase organic website traffic, ensure you include internal links in your website.
7. Utilise social media
Nothing will grow your business faster than social media. Therefore, build your presence on different social media platforms, including LinkedIn, Instagram, Facebook, and Twitter, among others. All these places will help to build your brand and also increase traffic to your website.
In Summary
As you can see, increasing your website's organic traffic isn't that hard. All you have to do is follow the above steps and be determined to ensure their completion. Each of these steps requires time and a strategic plan to execute them. That said, if you have been searching for the best SEO tricks to increase organic traffic to your website, follow the steps we’ve discussed in this article.
