3min
A landing page is an important aspect of any marketing strategy that is focused on generating leads via inbound marketing. You should create a landing page for every campaign you run. According to several statistics, having more landing pages will provide you with more leads, so you must have a large number of them. Thus, let's find out how to build a conversion-oriented landing page!
Create a captivating headline
You need to create an attention-grabbing headline that will get the visitor to remember your site.
Proofread, proofread, proofread…
Check your landing page for errors before publishing. Customers are more likely to act following a landing page that is structured and written appropriately.
Don't overwrite the content
Your landing page should be easy to read and understand, so try to keep it short. An effective landing page needs to provide useful information to ensure the page is as efficient as possible.
Include Bullet Points
Make sure you include a good number of bullet points throughout your content to retain the attention of your readers. Bullet points keep your audience engaged while also showing a preview of what's to come, thereby boosting conversion rates.
Test before posting your page
Verify the link on your landing page before publishing it. Review images and videos, and make sure that the text is formatted correctly.
The fact that a multitude of customers accesses landing pages via their phones makes optimising those pages for mobile devices very crucial. Test on a variety of operating systems and devices to ensure the website appears correctly.
Keep sharability in mind
You may want your visitors to share your landing page with their friends and colleagues. It would be a smart idea to place social media sharing links underneath your content for your users to share.
Try and keep your layout Navigation-free
Consider making it easy for your customers to convert by eliminating the navigation on your landing page. A single page view should display all necessary links, images, quotes, and reviews, without the need to scroll.
Keep your form simple and precise
Many marketers, including software companies, demand a lot of details on their landing pages. When designing a web form, you need to ensure you're asking for enough information to qualify this user or prospect as a valid lead, but not so much that puts their identity at risk
Add images
A good image is hard to resist. Make sure your landing page displays an engaging image to draw the visitor in. The more captivating the image, the longer a person is likely to remain on the page.
Be clear about the next steps
You should include a copy on your landing page that suggests that you fill out the form (near the end of your copy) if the form on your landing page implies that you should do so. If you simply say, "Please complete the form on the right to access the e-book, it will provide clear instructions on next steps, which will lead to more conversions."
Make Your Copy Stand Out
There isn't a hard and fast rule about this, but the longer your landing page copy is, the less likely you are to keep your audience engaged. Keep it short and to the point with your message.
Avoid cluttering
Distracting images often slow down the loading of your website and distract visitors. It's no secret that conversion rates decrease when a site's loading time increases.
A few ideas on how to market your landing page
Creating the landing page isn't the end of your job. Quite the contrary. If your landing page is not viewed, then what's the point? Here are a few tips for promoting your landing page.
CTAs:
Adding calls to action to landing pages can be an effective method to promote content. The CTA should be tailored to the landing page and the content it appears on. Cohesive content will increase conversions. Make sure your call to action appears on all relevant blog posts and site pages that have a high amount of visitors interested in the offer.
Email:
The reach of email (and lower costs) makes it one of the most effective marketing channels out there.
Both existing customer relationships and the acquisition of new ones can be nurtured by using a powerful combo of emails and landing pages. With a well-constructed email and landing page, you attract readers with your offer, and the email leads to the calls to action (CTA).
Social Media:
Getting your brand in front of people and communities who will be interested in your brand is as easy as Facebook, Instagram, Twitter, and LinkedIn. The different social channels each have their features and benefits, in addition to advanced targeting. For example, Instagram is ideal for brands that have a strong visual appeal. B2B marketers should consider LinkedIn for targeting professionals in specific industries.
